Case Study / SYS_02

ClickStream Streaming.

Replacing brittle overnight batch jobs with a real-time streaming backbone — cutting end-to-end data latency from 24 hours to under 5 minutes across the entire pipeline.

24h → 5m End-to-End Latency
$100K+ Saved Per Year
Zero Data Loss on Cutover
ClickStream real-time streaming dashboard

The Chaos.

Overnight batch jobs left every dashboard and decision running on day-old data, and the process got slower, heavier, and less trusted as volume grew.

Filtering or pulling data at specific intervals was severely limited, and keeping pace meant standing up more databases and more infrastructure — driving costs higher every quarter.

The System.

We built an event-streaming backbone on Amazon Kinesis, with sharded streams feeding containerized consumers on AWS ECS that transform and load into a Snowflake warehouse within seconds of arrival.

SnowDDL manages the entire Snowflake schema as code — tables, roles, and grants stay consistent and reviewable — while idempotent consumers guarantee no duplicates or loss, and an Express API exposes the live data to every dashboard.

The Stack.

Engineered for real-time scale.

Amazon KinesisAWS ECSSnowflakeSnowDDLExpressNode.js
10 Week Timeline

Execution Process.

01. Discovery & Audit

Profiled the existing batch jobs, mapped data dependencies, and identified the latency-critical paths driving business decisions.

02. Streaming Architecture

Designed the Kinesis streams — shard strategy and partition keys — with containerized consumers on AWS ECS that scale independently and process records in order.

03. Schema & Load

Modeled the Snowflake warehouse with SnowDDL managing schema, roles, and grants as code, while consumers transform and load events within seconds of arrival.

04. Cutover & API

Ran the new pipeline in parallel, validated parity, then cut over with zero data loss and shipped the Express API powering live, real-time dashboards.

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